essentials is a full service research and consultancy agency founded by a team of international veteran researcher in Shanghai, China. Our mission is to provide educated consultancy both in research and marketing. For that purpose we offer a unique combination of expertise in both application arenas, combining marketing research and brand management know how in one team. Our products are based on solid international experience in marketing research applications. Our local market expertise guarantees a successful translation of western marketing concepts into market success of the fast growing China economy. At essentials each project receives first hand attention of a partner - to make sure we have the full know how activated for your project. Please take some time and learn more about essentials.