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 We cover the different areas of shopper behaviour and categorymanagement research based on experienceininternational and the China market environment.
It concerns
Shelf Lay Out Analysis
Analysis of Purchase Behaviour
Retailer and Outlet Analysis
Shop in Shop (SIS) Evaluation
Shelf Lay Out Analysis
Category perception & segmentation to optimize assortment structure (shelf planogram)
quantitative comparison of different shelf lay outs (CLT)
accompanied shopping (POS)
Analysis of Purchase Behaviour
accompanied shopping
POS intercept interviews
decision tree analysis (qual. & quant.)
promotion and second display analysis
exit interviews, shopping basket analysis, purchase planning
Retailer and Outlet Analysis
image analysis / perceived assortment competence
shop lay out analysis
mystery shopper studies
Shop in Shop (SIS) Evaluation
observation & POS intercept interview
image analysis vs. control
qualitative pre-evaluation of SIS design
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SHOPPER RESEARCH