Our Services

• Based on decades of individual research and marketing experience at our teams we offer flexible and tailored solutions to solve a marketing problem.
  
• In addition our sound development of proprietary tools has proven to provide best practice to specific re-occurring problem settings in marketing.


• Our knowledge of - and practical experience with - the full tool kit of qualitative research techniques guarantees an efficient approach to fill a knowledge gap.


• Proprietary qualitative research techniques and experience:


• Concept Pull
  From a consumer framework to the set of finalized concepts within 1 week.


• Brand Collision
  Study the Chinese consumer in a prepared open confrontation with your key competitor.


• Commercial Perception Analysis (CPA)
  The way to a better understanding of your commercial dynamics by avoiding the insufficiencies of the standard focus groups approach. 
  

Concept Pull

Your fast track to successful concept developments.

We use a sequence of focus groups to start with an understanding of the demand structure in a category to base a set of first concept developments on it. In combined intermediate workshops with marketing team, ad agency, and with clients participation we draft new concepts and further streamline them. 

Since workshop activiies are combined with the actual conduct of research the procedure is
- cost efficient...
- and guarantees the formulation of optimized concepts.

Get the results of your concept search finished within 1 week…

Brand Collision

A competitive battle designed for markets with 2 to 3 dominating strong brands.

Brand Collision is a direct access to the competitive relationship between leading brands. Brand Collision starts where standard brand analysis ends – in a clash of brand cultures in dynamic discusssion groups. Respondents defend there "own" brand and "attack" competitors in a competitive roleplay created by the use of specific psychological insights on Chinese consumer attitudes.

Learn from your consumers how to conquer the territory of your competing brand.

Commercial Perception Analysis (CPA)

CPA avoids to run into the classical traps of focus groups, like delivering social desirable answers, fear of losing face due to unusual answers, making reference to models with assumed higher social standard - or to agree in social harmony (Asian) by hiding her/his real opinion in front of a group.

At the same time we still use group dynamics to understand the commercial in the context of the pre-dominant life style and value structure of the target.

A unique qualitative approach especially useful to understand the strength and weaknesses of finalized executions - using depth interviews and group dynamics in a unique fashion.