Our tailored quantitative research solutions maximize the insights generated by a qualitative pre-phase since they are drafted from the same expert team based on a common understanding of the marketing problem using a holistic research approach. Our management works on both kind of projects and no information is lost in interdisciplinary communication. Talk to the same person for both qualitative and quantitatve research.

research essentials has developed a set of proprietary quantitative solutions.

• Pack Essentials (with shelf impact master©).
• NeedScan to identify innovation gaps.
• Potential Check: avoids slow and expensive runs of STM models. 

Pack Essentials

Combines communication (positioning) and shelf visibility in one test approach. Includes evaluation of pack attributes regarding what drives sales responses.

• comprises the computer aided conduct of brand recognition and shelf impact measures in a shelf simulation using essentials shelf master© software
　
• using essentials Direct Comparison Scale (DCS) to analyze attribute contribution in the environment of competing brands.
　
• “Positioning map” to identify the critical pack attributes driving preference. A guide for pack designer what pack attributes to focus on. A strategic positioning analysis using the packaging as communication means.

Need Scan

To launch successful innovations marketeers need to understand what are differentiating and non-occupied category benefits to base new innovative product solutions on.

• Strong in functional categories (e.g. white goods...).
　
• Each product is understood as a solution to unsatisfied consumer needs. Product solutions addressing unmet needs will encounter sustainable market success.
　
• Need essentials reveals up to 100 different experienced dissatisfactions in one project.
　
• Results are plotted in a strategic market map focussing on those positioning opportunities not yet addressed by competing brands.

Potential Check

A shelf based buying simulation indicating the trial potential of a new product introduction with extremely short lead time.

• Simulates the advertising stimulus (TVC) and purchase on shelf.
　
• The model includes distribution and awareness development forecast. Different scenarios will be provided.
　
• We are able to model category specific conditions of impulse purchase and planned purchase.
　
• It provides fast turn around (3 weeks) and cost efficiency where time to market is the crucial variable.